Having been a loyal Facebook user for seven years now (gosh, can’t believe it’s been that long), I can say that we’ve had our ups and downs regarding privacy. First it was a matter of who could see what before you’ve accepted them as a friend. Then it became that certain features (profile pictures and wall posts) were automatically set to public if you didn’t adjust them. There was also the issue of Facebook selling user information to advertising companies (Macke 2012). The fact that I’ve been sold is frustrating but I guess I deserve it since I participated in the whole process in the first place.
According to The Telegraph (2012), there were complaints from users regarding the publishing of messages from 2007 to 2009 onto the users’ public wall. Facebook’s director of engineering Andrew Bosworth shook off the problem by stating: “In case there was any concern, these are just wall posts and not personal messages… people just forget how we used to use the wall!” (Richmond 2012).
At this rate, I think Facebook is pushing the bounds of privacy because of the constant fluctuations of the settings and their policies. I do not think transparency is the way to go because it only makes users feel paranoid and used. Communication is key here. Though it may not be in a marketer’s best interest if every Facebook user was asked to openly share their information (to which many, I’m sure, would say no), there are other ways to go about gathering it. These other methods could focus more on user behavior and it would not touch the issue of privacy.
Features, R. (Photographer). (2012). Facebook reflected in eye from computer screen. [Print Photo]. Retrieved from
Macke, J. (2012, February 02). 3 ways facebook plans to exploit users. Retrieved from http://finance.yahoo.com/blogs/breakout/3-ways-facebook-ipo-exploit-users-172215377.html
Richmond, S. (2012, September 25). Facebook flooded with complaints after messages ‘bug’. Retrieved from http://www.telegraph.co.uk/technology/facebook/9563855/Facebook-flooded-with-complaints-after-messages-bug.html
The process of blogging for my first DMC class (Intro to Digital Marketing: IMC 640) has been different from what I’m used to. While I still consider myself to have a casual tone, the content is more structured and researched. I’ve found that it is essential to do outside reading on certain topics if I’m going to write about it and sound remotely intelligent.
Regarding class topics, I was very surprised to learn about all the ways companies are using the internet to know their market. From using creative advertising involving social media and contests to tracking page hits and the amount of time one spends on their site, Web 3.0 is astounding with all of its capabilities. Out of all the class topics, my favorite one was effective user generated Youtube videos. I think the involvement of consumers with companies is unifying on a psychological basis and helps the company with their own creative process. This topic was also fun to research because so many companies (from Coca-Cola to Doritos) are involved with their audiences in different ways. It was refreshing to have interactive examples involving companies that I am familiar with.
After taking this course, I can say that I feel a bit more primed to take on the rest of the Digital Marketing Communications program, but not completely. While I am still learning how to properly share and discuss ideas in an online setting, I could have benefited from a more thorough explanation regarding critiques through private emails. This stronger communication would aid one in improving skills and to learn from mistakes. However, what I have gained through this course is a more thorough thought process when I am writing and discussing. I know that in order to keep conversation, I need to do more than just agree with the topic, but contribute something new altogether. In this process of contribution, I end up learning several new things about that topic that may have not been discussed yet. All in all, I feel more comfortable doing research and using several more terms relatable to the field. I’m looking forward to sharing these things in the next course.